Compete in Price or Service?—A Study of Personalized Pricing and Money Back Guarantees
Author:
Funder
Natural Sciences and Engineering Research Council of Canada
National Natural Science Foundation of China
Publisher
Elsevier BV
Subject
Marketing
Reference39 articles.
1. Will Personalised Pricing Take E-commerce Back to the Bazaar?;Abnett,2015
2. Conditioning Prices on Purchase History;Acquisti;Marketing Science,2005
3. The Option Value of Returns: Theory and Empirical Evidence;Anderson;Marketing Science,2009
4. Selling with Money-Back Guarantees: The Impact on Prices, Quantities, and Retail Profitability;Akcay;Production and Operations Management,2013
5. Putting One to One Marketing to Work: Personalization, Customization and Choice;Arora;Marketing Letters,2008
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