1. Pleasure Principles: A Review of Research on Hedonic Consumption;Alba;Journal of Consumer Psychology,2013
2. Social Media Marketing: A Literature Review and Implications;Alves;Psychology & Marketing,2016
3. Baar, Aaron (2020), “With Real-World Experiences Scarce, Consumers Warm to Immersive Tech, Accenture Study Says,” Marketingdive, accessed April 13, 2023, https://www.marketingdive.com/news/with-real-world-experiences-scarce-consumers-warm-to-immersive-tech-accen/585750/#:~:text=Brands%20such%20as%20Wayfair%2C%20Pepsi,better%2C%20immersive%20online%20shopping%20experiences.
4. An Experimental Approach to Making Retail Store Environmental Decisions;Baker;Journal of Retailing,1992
5. Visual Merchandising and Store Atmospherics: An Integrated Review and Future Research Directions;Basu;Journal of Business Research,2022