Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda-Reference-Cited by-同舟云学术

Why is Assortment Planning so Difficult for Retailers? A Framework and Research Agenda

Published:2009-03 Issue:1 Volume:85 Page:71-83
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Mantrala Murali K.,Levy Michael,Kahn Barbara E.,Fox Edward J.,Gaidarev Peter,Dankworth Bill,Shah Denish

Publisher

Elsevier BV

Subject

Marketing

Reference104 articles.

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4. Dimensions of Consumer Expertise;Alba;Journal of Consumer Research,1987

5. Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed;Ariely;Journal of Consumer Research,2000

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