From Multi-Channel Retailing to Omni-Channel Retailing-Reference-Cited by-同舟云学术

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From Multi-Channel Retailing to Omni-Channel Retailing

Published:2015-06 Issue:2 Volume:91 Page:174-181
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Verhoef Peter C.,Kannan P.K.,Inman J. Jeffrey

Publisher

Elsevier BV

Subject

Marketing

Reference33 articles.

1. Customer Channel Migration;Ansari;Journal of Marketing Research,2008

2. Adding Bricks to Clicks: Predicting the Patterns of Cross-channel Elasticities Over Time;Avery;Journal of Marketing,2012

3. Competing in the Age of Omnichannel Retailing;Brynjolfsson;MIT Sloan Management Review,2013

4. The Innovator's Solution;Christensen,2003

5. The Consumer Decision Journey;Court;McKinsey Quarterly,2009

Cited by 1621 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Why do customers choose online or offline channels? A framework of motives and its application in an international context;Journal of Retailing and Consumer Services;2025-01

2. Channel and bundling strategies: Forging a “win-win” paradigm in product and service operations;Decision Support Systems;2024-12

3. Understanding shoppers’ cross-channel analysis of influencing factors of online and offline channels: Evidence from clothing product;Journal of Retailing and Consumer Services;2024-11

4. Evaluating omni channel retailing in the emergence of industry 5.0: A perspective of South Asian generation Z;International Journal of Information Management Data Insights;2024-11

5. Understanding the relationship between in-store and online shopping channel choice behaviour of customers: a systematic literature review;Cogent Business & Management;2024-09-14

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