To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns-Reference-Cited by-同舟云学术

To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns

Published:2016-09 Issue:3 Volume:92 Page:253-267
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Minnema Alec,Bijmolt Tammo H.A.,Gensler Sonja,Wiesel Thorsten

Publisher

Elsevier BV

Subject

Marketing

Reference50 articles.

1. Reducing the Quantity and Cost of Product Returns in Consumer Electronics;Accenture,2011

2. The Option Value of Returns: Theory and Empirical Evidence;Anderson;Marketing Science,2009

3. Deriving the Pricing Power of Product Features by Mining Consumer Reviews;Archak;Management Science,2011

4. The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors;Babic;Journal of Marketing Research,2016

5. Rampant Returns Plague E-Retailers;Banjo;The Wall Street Journal,2013

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