Unpacking the effect of gamified virtual CSR cocreated on users’ pro-environmental behavior: A holistic view of gamification affordance
Author:
Publisher
Elsevier BV
Subject
Sociology and Political Science,Education,Business and International Management,Human Factors and Ergonomics
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1. Exploring consumer purchase intention in cross-boundary retail alliances with gamified OMO virtual-physical fusion services;Journal of Retailing and Consumer Services;2024-03
2. Impact of gamification on green consumption behavior integrating technological awareness, motivation, enjoyment and virtual CSR;Scientific Reports;2023-12-08
3. An explorative analysis of the antecedents and consequents of gamification in the digital therapeutic context;European Journal of Innovation Management;2023-12-05
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