How virtual corporate social responsibility dialogs generate value: A framework and propositions

Author:

Korschun Daniel,Du Shuili

Publisher

Elsevier BV

Subject

Marketing

Reference89 articles.

1. The influence of C2C communications in online brand communities on customer purchase behavior;Adjei;Journal of the Academy of Marketing Science,2010

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4. Intentional social action in virtual communities;Bagozzi;Journal of Interactive Marketing,2002

5. Antecedents and purchase consequences of customer participation in small group brand communities;Bagozzi;International Journal of Research in Marketing,2006

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