1. Towards a unified theory of similarity and recognition;Ashby;Psychological Review,1988
2. Preference as a Motive;Booth,1979
3. Individualised objective measurement of sensory and image factors in product acceptance;Booth;Chemistry & Industry,1987
4. Practical measurement of the strengths of actual influences on what consumers do: scientific brand design;Booth;Journal of the Market Research Society,1988
5. Objective factors in the appeal of a brand during use by the individual consumer;Booth,1988