The importance of corporate brand identity in business management: An application to the UK banking sector-Reference-Cited by-同舟云学术

The importance of corporate brand identity in business management: An application to the UK banking sector

Published:2016-01 Issue:1 Volume:19 Page:3-12
ISSN:2340-9436
Container-title:BRQ Business Research Quarterly
language:en
Short-container-title:BRQ Business Research Quarterly

Author:

Buil Isabel,Catalán Sara,Martínez Eva

Funder

Government of Spain

Government of Aragon and the European Social Fund

Caja de Ahorros de la Inmaculada of Zaragoza

DGA

Subprograma de estancias de movilidad de profesores e investigadores séniores en centros extranjeros de enseñanza superior e investigación, incluido el Programa Salvador de Madariaga

Publisher

Elsevier BV

Subject

General Medicine

Reference57 articles.

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