What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model

Author:

Chen Chia-Chen,Yao Jun-You

Publisher

Elsevier BV

Subject

Electrical and Electronic Engineering,Computer Networks and Communications

Reference72 articles.

1. Auction fever! How time pressure and social competition affect bidders’ arousal and bids in retail auctions;Adam;J. Retailing,2015

2. The influence of C2C communications in online brand communities on customer purchase behavior;Adjei;J. Acad. Marketing Sci.,2010

3. Scarcity messages;Aggarwal;J. Advertising,2011

4. Studying Consumer Behavior in Retail Stores;Applebaum;J. Marketing,1951

5. Ariningsih, P. K., Nainggolan, M., Sandy, I., Widyasti, D., 2016. Understanding the Impulsiveness Effect of a Web Design on Online Fashion Stores. The International Conference on Industrial Engineering and Operations Management, Malaysia.

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