Research on the Purchase Intention of Social Commerce Consumers in Video Streams: Dual Pathways of Affection and Rationality
Author:
Affiliation:
1. School of Management, Harbin Institute of Technology, Harbin 150001, China
2. School of Applied Engineering, Henan University of Science and Technology, Sanmenxia 472000, China
Abstract
Publisher
MDPI AG
Link
https://www.mdpi.com/2076-328X/14/9/738/pdf
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5. The superstar social media influencer: Exploiting linguistic style and emotional contagion over content?;Lee;J. Bus. Res.,2021
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