Dynamic customer lifetime value prediction using longitudinal data: An improved multiple kernel SVR approach

Author:

Chen Zhen-Yu,Fan Zhi-Ping

Publisher

Elsevier BV

Subject

Artificial Intelligence,Information Systems and Management,Management Information Systems,Software

Reference47 articles.

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3. Computing regularization paths for learning multiple kernels;Bach;Advances in Neural Information Processing Systems (NIPS),2004

4. Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting: an application in financial services;Benoit;Expert Systems with Applications,2009

5. Customer lifetime value: marketing models and applications;Berger;Journal of Interactive Marketing,1998

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