The effects of sponsorship disclosure in short-form video: A moderated mediation model of sponsorship literacy and perceived features of sponsored short-form video

Author:

Liu QuanQuan,Yu Sae-Kyung,Yang YaTingORCID

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference62 articles.

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4. Sponsorship disclosure: Effects of duration on persuasion knowledge and brand responses;Boerman;Journal of Communication,2012

5. Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations;Boerman;Psychology and Marketing,2014

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