Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses-Reference-Cited by-同舟云学术

Content is king – But who is the king of kings? The effect of content marketing, sponsored content & user-generated content on brand responses

Published:2019-07 Issue: Volume:96 Page:46-55
ISSN:0747-5632
Container-title:Computers in Human Behavior
language:en
Short-container-title:Computers in Human Behavior

Author:

Müller Johannes,Christandl Fabian^ORCID

Funder

LSD

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference38 articles.

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3. Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of european disclosure regulations;Boerman;Psychology and Marketing,2014

4. The effect of disclosure of third-party influence on an opinion leader's credibility and electronic word of mouth in two-step flow;Carr;Journal of Interactive Advertising,2014

5. Chef, T.(n.d.). The Content Monarchy: Who Says "Content is King" and Why?. Retrieved from https://cognitiveseo.com/blog/216/the-content-monarchy-who-says-content-is-king-and-why/(11 November 2018).

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