“Thanks for watching”. The effectiveness of YouTube vlogendorsements
Author:
Publisher
Elsevier BV
Subject
General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)
Reference61 articles.
1. Attitude-behavior relations: A theoretical analysis and review of empirical research;Ajzen;Psychological Bulletin,1977
2. Psychological factors behind the lack of participation in online discussions;Amichai-Hamburger;Computers in Human Behavior,2016
3. Effects of absvirdityin advertising: The moderating role of product category Attitude and the mediating role of cognitive responses;Arias-bolzmann;Journal of Advertising,2000
4. Forming parasocialrelationships in online communities;Ballantine;Advances in Consumer Research,2005
5. Social cognitive theory of mass communication;Bandura;Media Psychology,2001
Cited by 148 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Unrequited love? A mixed-methods study of parasocial engagement with social media influencers;International Journal of Information Management;2025-02
2. How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers’ gender;Journal of Retailing and Consumer Services;2024-11
3. Follower attraction in live streaming: Knowledge driven by PKM and data driven by EF-LSTM;Computers in Human Behavior;2024-10
4. The Issue of Scales for Measuring Parasocial Interaction and Parasocial Relationship between Followers and Influencers on Social Media;Sustainability;2024-09-06
5. “Whether and how digital celebrities make us hungry for travel?”—An exploration of broadening and constructing perspectives on gastronomic tourism;International Journal of Tourism Research;2024-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3