How online consumer reviews are influenced by the language and valence of prior reviews: A construal level perspective-Reference-Cited by-同舟云学术

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How online consumer reviews are influenced by the language and valence of prior reviews: A construal level perspective

Published:2017-10 Issue: Volume:75 Page:855-864
ISSN:0747-5632
Container-title:Computers in Human Behavior
language:en
Short-container-title:Computers in Human Behavior

Author:

Aerts Goele,Smits Tim,Verlegh P.W.J.

Funder

Flemish Fund for Scientific Research (FWO)

Publisher

Elsevier BV

Subject

General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Reference59 articles.

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3. Brand love;Batra;Journal of Marketing,2012

4. Conveying trustworthiness to online consumers: Reactions to consensus, physical store presence, brand familiarity, and generalized suspicion;Benedicktus;Journal of Retailing,2010

5. .‘We’are more likely to endorse than ‘I’: The effects of self-construal and brand symbolism on consumers' online brand endorsements;Bernritter;International Journal of Advertising,2017

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