‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements-Reference-Cited by-同舟云学术

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‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements

Published:2016-05-20 Issue:1 Volume:36 Page:107-120
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Bernritter Stefan F.¹^ORCID,Loermans Annemijn C.²,Verlegh Peeter W.J.³,Smit Edith G.¹

Affiliation:

1. Department of Communication Science, Amsterdam School of Communication Research, University of Amsterdam, Amsterdam, The Netherlands

2. Department of Educational Neuroscience, VU University, Amsterdam, The Netherlands

3. Department of Marketing, VU University, Amsterdam, The Netherlands

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://tandfonline.com/doi/pdf/10.1080/02650487.2016.1186950

Reference60 articles.

1. On the psychology of drinking: Being thirsty and perceptually ready

2. What Motivates Consumers To Re-Tweet Brand Content?

3. Self‐construal and values expressed in advertising

4. Self-Disclosure in Social Media: Extending the Functional Approach to Disclosure Motivations and Characteristics on Social Network Sites

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