Perspectives: a research-based guide for brand activism
Author:
Affiliation:
1. Department of Marketing, School of Business and Economics, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands
Funder
SWOCC
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2228117
Reference47 articles.
1. Avery, J., and K. Pauwels. 2018. Brand activism: Nike and Colin Kaepernick.Harvard Business Review,Case No.519046.
2. Bad is Stronger than Good
3. Does It Pay to Be Real? Understanding Authenticity in TV Advertising
4. Who drives divergence? Identity signaling, outgroup dissimilarity, and the abandonment of cultural tastes.
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Act as you preach! Authentic brand purpose versus “woke washing’s” impact on brand credibility: The moderating role of cause involvement and consumer skepticism;Journal of Business Research;2024-11
2. The Double-Edged Impact of Brand Activism on Prosocial Behavior;2024-08-22
3. One size does not fit all: Optimizing size-inclusive model photography mitigates fit risk in online fashion retailing;Journal of the Academy of Marketing Science;2024-07-22
4. Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes;Journal of Product & Brand Management;2024-06-17
5. Exploring the Nexus;Advances in Marketing, Customer Relationship Management, and E-Services;2024-03-05
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3