Subject
General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)
Reference120 articles.
1. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991
2. Understanding attitudes and predicting social behaviour;Ajzen,1980
3. Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size;Amos;International Journal of Advertising,2008
4. Consumer behavior in online shopping;Anders,2007
5. Establishing trust in electronic commerce through online word of mouth: An examination across genders;Awad;Journal of Management Information Systems,2008
Cited by
122 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献