Subject
General Psychology,Human-Computer Interaction,Arts and Humanities (miscellaneous)
Reference68 articles.
1. Predicting and understanding consumer behavior;Ajzen,1980
2. Research on imagery: Implications to advertising;Alesandrini,1983
3. Structural equation modeling in practice. A review and recommended two-step approach;Anderson;Psychological Bulletin,1988
4. AMOS 18 user’s guide;Arbuckle,2009
5. Effects of print ad pictures and copy containing instructions to imagine on mental imagery that mediates attitudes;Babin;Journal of Advertising,1997
Cited by
37 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献