1. Indian Local Foods, Top 13 Ready to Eat Meals Brands in India,2022
2. Consumer identification with store brands: differences between consumers according to their brand loyalty;Rubio;Bus. Res. Quar.,2015
3. Consumer confidence in credence attributes: the role of brand trust;Lassoued;Food Pol.,2015
4. Riyanto, foods product: a strategic brand choice;Budiono;Int. J. Civ. Eng. Technol.,2017
5. The relationship between brand experience and consumer-based brand equity in grocerants;Jeon;Serv. Bus.,2021