The relationship between brand experience and consumer-based brand equity in grocerants
Author:
Publisher
Springer Science and Business Media LLC
Subject
Strategy and Management,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11628-021-00439-8.pdf
Reference77 articles.
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5. Anselmsson J, Burt S, Tunca B (2017) An integrated retailer image and brand equity framework: re-examining, extending, and restructuring retailer brand equity. J Retail Consum Serv 38(September):194–203
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