Crafting lasting bonds: unveiling the impact of brand experience on enhancing elderly consumer-based brand equity in the thriving Chinese digital phone market
Author:
Funder
Research Project of Economic and Social Development of Liaoning Province
National Social Science Foundation
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1057/s41262-024-00361-0.pdf
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