The online presence of Turkish banks: Communicating the softer side of corporate identity-Reference-Cited by-同舟云学术

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The online presence of Turkish banks: Communicating the softer side of corporate identity

Published:2015-03 Issue:1 Volume:41 Page:119-128
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Ozdora-Aksak Emel,Atakan-Duman Sirin

Funder

The Scientific and Technological Research Council of Turkey

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference54 articles.

1. A new approach to the corporate image management process;Abratt;Journal of Marketing Management,1989

2. Social media adoption among Turkish public relations professionals: A survey of practitioners;Alikilic;Public Relations Review,2012

3. The role of corporate social responsibility in online identity construction: An analysis of Turkey's banking sector;Atakan-Duman;Public Relations Review,2014

4. Corporate branding and connoisseurship;Balmer;Journal of General Management,1995

5. The social construction of reality;Berger,1966

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