How authenticity of corporate social responsibility affects organizational attractiveness: Stakeholder perceptions of organizational ideology

Author:

Turker Duygu1ORCID,Can Ozge1ORCID,Aras‐Beger Gizem1ORCID

Affiliation:

1. Faculty of Business Yasar University Izmir Turkey

Abstract

AbstractDespite the impact of ideologies on corporate social responsibility (CSR), little is known whether the authenticity of CSR can be assessed in the face of ideological tensions. Following cognitive dissonance and attribution theories, this study investigates the impact of CSR authenticity, which is conceptualized as a function of (1) the ideological fit between company and its CSR initiative and (2) the perceived motive of an ideologically distinct initiative, on organizational attractiveness. Findings of a survey on 253 respondents reveal that while both dimensions of CSR authenticity affect organizational attractiveness, the fit between company and its CSR has a higher effect than does the social motive of CSR. Moreover, positive attitudes toward the CSR initiative as well as the company itself both mediate these relationships. The study shows taking an ideological perspective in authenticity is a relevant approach to understand CSR in the politically polarized contexts of most countries.

Publisher

Wiley

Subject

Management, Monitoring, Policy and Law,Strategy and Management,Development

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