Major League Baseball under investigation: how the industry used public relations to promote its past to save its present-Reference-Cited by-同舟云学术

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Major League Baseball under investigation: how the industry used public relations to promote its past to save its present

Published:2004-11 Issue:4 Volume:30 Page:439-445
ISSN:0363-8111
Container-title:Public Relations Review
language:en
Short-container-title:Public Relations Review

Author:

Anderson William B.

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference18 articles.

1. Baumgartner, S. (1951, August 8). Players never had it so good, The Sporting News, p. 6.

2. The Halcion Affair: Public relations and the construction of ideological world view;Berger;Journal of Public Relations Research,1999

3. Chadwick, H. (1891). Professional baseball. Spalding's Official Base Ball Guide, p. 13.

4. The unseen power: Public relations, a history;Cutlip,1994

5. Daley, A. (1952, May 27). Hands off, New York Times, p. 36.

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. THE ROLE OF PUBLIC RELATIONS IN THE ORGANIZATION OF SPORTS EVENTS;SPORTS, MEDIA AND BUSINESS;2023-12-02

2. Labor’s Denial: A Case Study of How Labor Used the Media and Public Relations to Block the First NBA–ABA Merger Attempt;International Journal of Sport Communication;2017-03

3. Sports: Faster, Higher, Stronger, and Public Relations;Human Affairs;2014-12-30

4. Communitas/Corporatas Tensions in Organizational Rhetoric: Finding a Balance in Sports Public Relations;Journal of Public Relations Research;2008-05-06

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