Communitas/Corporatas Tensions in Organizational Rhetoric: Finding a Balance in Sports Public Relations
Author:
Publisher
Informa UK Limited
Subject
Public Administration,Sociology and Political Science
Link
http://www.tandfonline.com/doi/pdf/10.1080/10627260801962707
Reference46 articles.
1. Lost and found in America: The function of place metaphor insports illustrated
2. Major League Baseball under investigation: how the industry used public relations to promote its past to save its present
3. Values advocacy: Enhancing organizational images, deflecting public criticism, and grounding future arguments
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