1. Philip Morris, “I Don't Mean to Sound Possessive”; “You'll Never Know How Sweet Freedom Can Be”; “For People Like Me.”
2. Philip Morris,“Those Who Have Long Enjoyed Such Privileges.”
3. The Rhetoric;Aristotle,1954
4. ‘Observation’ in Aristotle's Theory of Epideictic;Oravec;Philosophy and Rhetoric,1976
5. Mobil's Epideictic Advocacy: ‘Observations’ of Prometheus-Bound;Crable;Communication Monographs,1983