Citizen brand: The emergence of brandstanding as organizational engagement and civic duty

Author:

Capizzo LukeORCID,Iannacone Jeannette I.

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference135 articles.

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3. Argenti, P. (2020, 16 October). When should your company speak up about a social issue? Harvard Business Review. 〈https://hbr.org/2020/10/when-should-your-company-speak-up-about-a-social-issue〉.

4. Corporate social advocacy as public interest communications: Exploring perceptions of corporate involvement in controversial social-political issues;Austin;Journal of Public Interest Communications,2019

5. Tip of the hat, wag of the finger: How moral decoupling enables consumers to admire and admonish;Bhattacharjee;Journal of Consumer Research,2012

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