Sports: Faster, Higher, Stronger, and Public Relations

Author:

Tamir Ilan1,(Hilik) Limor Yehiel2,Galily Yair3

Affiliation:

1. School of communication, Ariel University

2. Tel Aviv University

3. Interdisciplinary Center (IDC) Herzliya, Israel

Abstract

Abstract Sport in the modern age is both politics and business. In a combined world of politics, business, hatred, jealousy and boastfulness, in which each person aims to achieve his objective while “disregarding all the rules,” as Orwell describes, public relations are a valuable strategic and tactical weapon. Success is not measured on the sports field alone, but in the newspaper headlines, on the television and the computer screens and in the bank account. The motto once proposed by Baron Pierre de Coubertin-“Citius, Altius, Fortius” (faster, higher, stronger)-is slowly clearing the way for a new, more updated motto: “Faster, higher, stronger, bigger (business) and especially-more PR.”

Publisher

Walter de Gruyter GmbH

Subject

Law,Philosophy,Sociology and Political Science

Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. THE ROLE OF PUBLIC RELATIONS IN THE ORGANIZATION OF SPORTS EVENTS;SPORTS, MEDIA AND BUSINESS;2023-12-02

2. Measuring the popularity of football players with Google Trends;PLOS ONE;2023-08-16

3. The Routinization of Media Events: Televised Sports in the Era of Mega-TV;Television & New Media;2022-03-04

4. The Impact of COVID-19 on the Mega Sport Events: The Case of the Postponement of Olympic Games “Tokyo 2020”;Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business;2022

5. Whatsappsport: Using Whatsapp While Viewing Sports Events;Journal of Sport and Social Issues;2020-02-24

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