Let’s give them something to talk about: Global brands’ use of visual content to drive engagement and build relationships

Author:

Brubaker Pamela Jo,Wilson Christopher

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference59 articles.

1. Brand public;Arvidsson;Journal of Consumer Research,2015

2. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement;Ashley;Psychology & Marketing,2015

3. Social network sites as networked publics: Affordances, dynamics and implications;boyd,2011

4. Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles;Bortree;Public Relations Review,2009

5. Consumer engagement in a virtual brand community: An exploratory analysis;Brodie;Journal of Business Research,2013

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