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Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives

  • Published:2019-11 Issue:4 Volume:45 Page:101825
  • ISSN:0363-8111
  • Container-title:Public Relations Review
  • language:en
  • Short-container-title:Public Relations Review

Author:

Buhmann Alexander,Macnamara Jim,Zerfass Ansgar

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference76 articles.

1. Barcelona declaration of measurement principles;AMEC (Association for Measurement and Evaluation of Communication),2010

2. Barcelona principles 2.0;AMEC (Association for Measurement and Evaluation of Communication),2015

3. Barcelona principles 2.0 unveiled;AMEC (Association for Measurement and Evaluation of Communication),2015

4. AMEC’s strategic plan 2015–2017;AMEC (Association for Measurement and Evaluation of Communication),2015

5. Integrated evaluation framework;AMEC (Association for Measurement and Evaluation of Communication),2016

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