Evaluating excellence: A model of evaluation for public relations practice in organizational culture and context

Author:

Thurlow Amy,Kushniryk Alla,Yue Anthony R.,Blanchette Kim,Murchland Peter,Simon Alyssa

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference25 articles.

1. Behavioral dimensions of public relations leadership in organizations;Choi;Journal of Communication Management,2009

2. A paradigm for developing better measures of marketing constructs;Churchill;Journal of Marketing Research,1979

3. Basics of qualitative research;Corbin,2008

4. Effects of organizational worldviews on the practice of public relations: A test of the theory of public relations excellence;Deatherage;Journal of Public Relations Research,1998

5. The discovery of grounded theory: Strategies for qualitative research reprinted 2006;Glaser,1967

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