One does not simply meme about organizations: Exploring the content creation strategies of user-generated memes on Imgur
Author:
Publisher
Elsevier BV
Subject
Marketing,Organizational Behavior and Human Resource Management,Communication
Reference44 articles.
1. Personal connections in the digital age;Baym,2015
2. Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles;Bortree;Public Relations Review,2009
3. When suits meet roots: The antecedents and consequences of community engagement strategy;Bowen;Journal of Business Ethics,2010
4. The company and the product: Corporate associations and consumer product responses;Brown;Journal of Marketing,1997
5. The shared cultural experience: A comparison of religious memes created by The Church of Jesus Christ of Latter-day Saints, religious media, and church members;Brubaker;Journal of Media & Religion,2017
Cited by 17 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Meme marketing effectiveness: A moderated-mediation model;Journal of Retailing and Consumer Services;2024-05
2. Meme-affordance tourism: The power of imitation and self-presentation;Decision Support Systems;2024-04
3. Humour as an advertising resource: memes at the service of brands;The European Journal of Humour Research;2023-12-31
4. From Personalisation to Satisfaction;Advances in Marketing, Customer Relationship Management, and E-Services;2023-12-29
5. Influencers e influenciados: análisis del engagement de los prescriptores de marca españoles en la postpandemia;Redmarka. Revista de Marketing Aplicado;2023-06-26
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3