Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies-Reference-Cited by-同舟云学术

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Viral Dynamics on Social Media: Enhancing Brand Engagement through Meme Marketing Strategies

Published:2024-08-20 Issue: Volume: Page:1-18
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Kim Jihye¹,Kim Minseong²^ORCID

Affiliation:

1. Department of Integrated Strategic Communication, College of Communication and Information, University of Kentucky, Lexington, Kentucky, USA

2. Marketing and Information Systems, College of Business, Louisiana State University Shreveport, Shreveport, Louisiana, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10641734.2024.2390850

Reference28 articles.

1. Sentiment Analysis on Twitter Data Using Term Frequency-Inverse Document Frequency

2. Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis

3. One does not simply meme about organizations: Exploring the content creation strategies of user-generated memes on Imgur

4. We “Meme” Business: Exploring Malaysian Youths’ Interpretation of Internet Memes in Social Media Marketing;Chuah K. M.;International Journal of Business and Society,2020

5. Sentiment Analysis in Social Media and Its Application: Systematic Literature Review

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