Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines

Author:

Borchers Nils S.ORCID,Enke NadjaORCID

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference66 articles.

1. Communicative intimacies: Influencers and perceived interconnectedness;Abidin;Ada: A Journal of Gender, New Media, & Technology,2015

2. Show me the money: How bloggers as stakeholders are challenging theories of relationship building in public relations;Archer;Media International Australia,2016

3. Under the influence of a blogger: The role of information-seeking goals and issue involvement;Balabanis;Psychology & Marketing,2019

4. The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions;Ballantine;Marketing Intelligence & Planning,2015

5. Konzeption von Kommunikationsprogrammen.;Bentele,2014

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