Managing strategic influencer communication: A systematic overview on emerging planning, organization, and controlling routines
Author:
Publisher
Elsevier BV
Subject
Marketing,Organizational Behavior and Human Resource Management,Communication
Reference66 articles.
1. Communicative intimacies: Influencers and perceived interconnectedness;Abidin;Ada: A Journal of Gender, New Media, & Technology,2015
2. Show me the money: How bloggers as stakeholders are challenging theories of relationship building in public relations;Archer;Media International Australia,2016
3. Under the influence of a blogger: The role of information-seeking goals and issue involvement;Balabanis;Psychology & Marketing,2019
4. The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions;Ballantine;Marketing Intelligence & Planning,2015
5. Konzeption von Kommunikationsprogrammen.;Bentele,2014
Cited by 38 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. El papel de los influencers en la comunicación de productos cruelty-free en Instagram: un estudio exploratorio sobre el impacto de la sostenibilidad en la industria de la belleza;Revista de Comunicación;2024-09-04
2. Consequences of influencer-created content on influencers’ authenticity in the beauty and personal care industry;Journal of Marketing Communications;2024-07-08
3. Post-COVID Insurance Purchase Intention: The Roles of Referral, Agent Characteristics, Influencer Credibility, Plan Value, and Trust;Organizations and Markets in Emerging Economies;2024-05-29
4. For Good’s Sake: Strategic Social Media Influencer Communication in Non-Profit Organizations;International Journal of Strategic Communication;2024-04-19
5. Social media influencer as a new platform profession;Skills, Creativity and Innovation in the Digital Platform Era;2024-04-04
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3