For Good’s Sake: Strategic Social Media Influencer Communication in Non-Profit Organizations
Author:
Affiliation:
1. Institute of Information Management, University of Applied Sciences, Cologne, Germany
2. Schmalenbach School of Business and Economics, TH Köln – University of Applied Sciences, Cologne, Germany
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2024.2341232
Reference114 articles.
1. Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram
2. Abidin, C., & Ots, M. (2016). Influencers tell all? Unravelling authenticity and credibility in a brand scandal. In M. Edström, A. T. Kenyon, & E.-M. Svensson (Eds.), Blurring the lines: Market driven and democracy-driven freedom of expression (pp. 153–161). Nordicom.
3. An integrated model for using social media applications in non-profit organizations
4. Data Saturation: The Mysterious Step In Grounded Theory Method
5. Anheier, H. K., & Toepler, S. (2023). Nonprofit organizations: Theory, management, policy (3rd. ed.). Routledge.
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