Under the influence of a blogger: The role of information-seeking goals and issue involvement-Reference-Cited by-同舟云学术

Under the influence of a blogger: The role of information-seeking goals and issue involvement

Published:2019-01-07 Issue:4 Volume:36 Page:342-353
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol. Mark.

Author:

Balabanis George¹,Chatzopoulou Elena²

Affiliation:

1. Department of Marketing; Cass Business School, City University of London; London UK

2. Léonard de Vinci Pôle Universitaire; Research Center, 92 916 Paris La Défense; France

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21182/fullpdf

Reference60 articles.

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3. Consumer awareness and use of product review websites;Bailey;Journal of Interactive Advertising,2005

4. AAPOR report on online panels;Baker;The Public Opinion Quarterly,2010

5. Measurement of consumer susceptibility to interpersonal influence;Bearden;Journal of Consumer Research,1989

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