Media Credibility Perception Among Millennials in Slovakia
Author:
Publisher
University of Warsaw
Link
http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_4/JMCBEM_2%284%29-2016_paper_5.pdf
Reference27 articles.
1. Trustmarks, objective- source ratings, and implied investments in advertising: Investigating online trust and the context-specifi c nature of Internet signals;Aiken;Academy of Marketing Science,2006
2. Importance of information sources and media evaluations: a cross-national study;Ashill;International Journal of Cross Cultural Management Vol,2005
3. Media habits among Generation Y consumers;Berndt,2007
4. Web advertising vs. other media: young consumers' view;Calisir;Internet research,2003
5. Antecedents and consequences of web advertising credibility: A study of consumer response to banner ads;Choi;Journal of Interactive Advertising,2002
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