Web advertising vs other media: young consumers’ view-Reference-Cited by-同舟云学术

Web advertising vs other media: young consumers’ view

Published:2003-12 Issue:5 Volume:13 Page:356-363
ISSN:1066-2243
Container-title:Internet Research
language:en
Short-container-title:Internet Research

Author:

Calisir Fethi

Publisher

Emerald

Subject

Economics and Econometrics,Sociology and Political Science,Communication

Reference13 articles.

1. The Internet for the rest of us: marketing on the World Wide Web

2. Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes

3. Briggs, R. and Hollis, N. (1997), “Advertising on the Web: is there response before click‐through?”, Journal of Advertising Research, Vol. 37, pp. 33‐45.

4. Ducoffe, R.H. (1996), “Advertising value and advertising on the Web”, Journal of Advertising Research, Vol. 36, pp. 21‐35.

5. The Medium Is Not the Message: Advertising Effectiveness and Content Evaluation in Print and on the Web

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