Efficiency comparison of digital content providers with different pricing strategies

Author:

Na Ho Seoung,Hwang Junseok,Hong Jasmine Yoo Jung,Lee Daeho

Publisher

Elsevier BV

Subject

Electrical and Electronic Engineering,Computer Networks and Communications

Reference27 articles.

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3. A metafrontier production function for estimation of technical efficiencies and technology gaps for firms operating under different technologies;Battese;J. Prod. Anal.,2004

4. Advertising on the Web: is there response before click-through?;Briggs;J. Advertising Res.,1997

5. Bruner, R.E., 2005. The decade in online advertising, 1994–2004. DoubleClick, Retrieved Saturday, April, 28, 2007.

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