Antecedents and Consequences of Web Advertising Credibility-Reference-Cited by-同舟云学术

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Antecedents and Consequences of Web Advertising Credibility

Published:2002-09 Issue:1 Volume:3 Page:12-24
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Choi Sejung Marina,Rifon Nora J.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

http://www.tandfonline.com/doi/pdf/10.1080/15252019.2002.10722064

Reference54 articles.

1. Structural equation modeling in practice: A review and recommended two-step approach.

2. Bettman, James R. (1979), An Information Processing Theory of Consumer Choice, Reading, MA: Addison-Wesley.

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