The study of female college students' consumer psychology mechanism toward male celebrity endorsed products: Tempted or coerced?-Reference-Cited by-同舟云学术

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The study of female college students' consumer psychology mechanism toward male celebrity endorsed products: Tempted or coerced?

Published:2024-05 Issue:9 Volume:10 Page:e30401
ISSN:2405-8440
Container-title:Heliyon
language:en
Short-container-title:Heliyon

Author:

Wan Jin^ORCID,Ma Hang,Zhou Wenjun,Qin Mingyue,Li Pingping

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Reference68 articles.

1. Does "male beauty Seduction" really work? The influence of male endorsement on female consumers' product evaluation of female products;Wang;Acta Psychol. Sin.,2022

2. Impact of Celebrety endorsement on consumers buying behavior;Adam;British Journal of Marketing Studies,2017

3. The Paradox of a Warranty: can No Warranty really signal higher quality?;Noh;Psychol. Market.,2015

4. Central and Peripheral Routes to advertising effectiveness: the moderating role of Involvement;Petty;J. Consum. Res.,1983

5. The effect of non-stereotypical gender role advertising on consumer evaluation;Chu;Int. J. Advert.,2016

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