The effect of non-stereotypical gender role advertising on consumer evaluation-Reference-Cited by-同舟云学术

The effect of non-stereotypical gender role advertising on consumer evaluation

Published:2015-11-27 Issue:1 Volume:35 Page:106-134
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Chu Kyounghee,Lee Doo-Hee,Kim Ji Yoon

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2015.1110942

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