THE PROBLEMS OF ORGAN DONORSHIP AND TRANSPLANTATION IN RUSSIAN-LANGUAGE SOCIAL NETWORKS

Abstract

The article considers issue of attitude of population of Russia to programs of donorship and transplantation of human organs. The content analysis was applied to messages about transplants of human organs in Russian-language social networks for one month of 2019. The attitude of Russian-speaking net surfers to this problem turned out to be as disinterested and neutral one. Only 11.5% of all messages were emotionally negative due to issues of insecurity of postmortem donorship of organs. The emphasis is made on necessity of more active promotion of humanity of work of transplantologists.