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Exploring the impact of customer relational benefit on relationship commitment in health service sectors

  • Published:2010-10 Issue:4 Volume:35 Page:312-323
  • ISSN:0361-6274
  • Container-title:Health Care Management Review
  • language:en
  • Short-container-title:

Author:

Weng Rhay-Hung,Huang Jin-An,Huang Ching-Yuan,Huang Shih-Chang

Publisher

Ovid Technologies (Wolters Kluwer Health)

Subject

Strategy and Management,Health Policy,Leadership and Management

Reference28 articles.

1. Relationship marketing of service-Growing interest, emerging perspectives.;Berry;Journal of the Academy of Marketing Science,1995

2. A framework for conducting a services marketing audit.;Berry;Journal of the Academy of Marketing Science,1991

3. Building service relationships: It's all about promises.;Bitner;Journal of the Academy of Marketing Science,1995

4. Spreading the word: Investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context.;Brown;Journal of the Academy of Marketing Science,2005

5. Antecedents and consequences of commitment in marketing research services: The client's perspective.;Cater;Industrial Marketing Management,2009

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