A framework for conducting a services marketing audit-Reference-Cited by-同舟云学术

A framework for conducting a services marketing audit

Published:1991-06 Issue:3 Volume:19 Page:255-268
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Berry Leonard L.,Conant Jeffrey S.,Parasuraman A.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02726500.pdf

Reference48 articles.

1. Alderson, Wroe. 1957.Marketing Behavior and Executive Action. Homewood, IL: Irwin.

2. Bateson, John E.G. 1979. “Why We Need Service Marketing.” InConceptual and theoretical Developments in Marketing, pp 131–146. Eds. O.C. Ferrell, S.W. Brown, and C.W. Lamb. Chicago: American Marketing Association.

3. Berkowitz, Eric N. and William A. Flexner. 1978. “The Marketing Audit: A Tool for Health Service Organization.”Health Care Management Review 3 (Fall): 51–57.

4. Berry, Leonard L. 1980. “Services Marketing Is Different.”Business 30 (May–June): 24–29.

5. — 1983. “Relationship Marketing.” InEmerging Perspectives on Services Marketing, pp.25–28.Eds. L.L. Berry, G.L. Shostack, andG.D. Upah.Chicago:American Marketing Association.

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