The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments-Reference-Cited by-同舟云学术

The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments

Published:2020-09-04 Issue:36 Volume:6 Page:
ISSN:2375-2548
Container-title:Science Advances
language:en
Short-container-title:Sci. Adv.

Author:

Coppock Alexander¹^ORCID,Hill Seth J.²^ORCID,Vavreck Lynn³

Affiliation:

1. Department of Political Science, Yale University, New Haven, CT, USA.

2. Department of Political Science, University of California, San Diego, San Diego, CA, USA.

3. Department of Political Science, University of California, Los Angeles, Los Angeles, CA, USA.

Abstract

Campaign persuasion operates with notable consistency across political parties, message tone, and information environment.

Publisher

American Association for the Advancement of Science (AAAS)

Subject

Multidisciplinary

Reference36 articles.

1. C. I. Hovland I. L. Janis H. H. Kelley Communication and Persuasion (Yale Univ. Press 1953).

2. Attitudes and Opinions

3. R. E. Petty J. T. Cacioppo Communication and Persuasion: The Elaboration Likelihood Model of Persuasion (Springer 1986).

4. R. B. Cialdini Influence: Science and Practice (Pearson ed. 5 2009).

5. Loss Aversion in Riskless Choice: A Reference-Dependent Model

Cited by 62 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Partisans process policy-based and identity-based messages using dissociable neural systems;Cerebral Cortex;2024-09

2. The American Viewer: Political Consequences of Entertainment Media;American Political Science Review;2024-08-02

3. How Much Tailoring Is too Much? Voter Backlash on Highly Tailored Campaign Messages;The International Journal of Press/Politics;2024-07-30

4. Evaluating the persuasive influence of political microtargeting with large language models;Proceedings of the National Academy of Sciences;2024-06-07

5. More than meets the ITT: A guide for anticipating and investigating nonsignificant results in survey experiments;Journal of Experimental Political Science;2024-02-19