On or off topic? Understanding the effects of issue-related political targeted ads-Reference-Cited by-同舟云学术

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On or off topic? Understanding the effects of issue-related political targeted ads

Published:2023-10-12 Issue: Volume: Page:1-27
ISSN:1369-118X
Container-title:Information, Communication & Society
language:en
Short-container-title:Information, Communication & Society

Author:

Chu Xiaotong¹²,Otto Lukas³,Vliegenthart Rens²,Lecheler Sophie⁴,de Vreese Claes¹,Kruikemeier Sanne²

Affiliation:

1. University of Amsterdam, Amsterdam, Netherlands

2. Wageningen University & Research, Wageningen, Netherlands

3. GESIS, Cologne, Germany

4. University of Vienna, Wien, Austria

Publisher

Informa UK Limited

Subject

Library and Information Sciences,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/1369118X.2023.2265978

Reference65 articles.

1. Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

2. Mobilizing Pasadena Democrats: Measuring The Effects of Partisan Campaign Contacts

3. The Myths of Data-Driven Campaigning

4. Why am I getting this Ad? How the degree of targeting disclosures and political Fit affect persuasion knowledge;Binder A.;Party Evaluation, and Online Privacy Behaviors. Journal of Advertising,2022

5. The Importance of Trust for Personalized Online Advertising

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How Much Tailoring Is too Much? Voter Backlash on Highly Tailored Campaign Messages;The International Journal of Press/Politics;2024-07-30

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