Measuring Consumers’ Information Acquisition and Decision Behavior With the Computer-Based Information-Display-Matrix
Author:
Affiliation:
1. Department of Marketing and Statistics, MAPP, Aarhus School of Business, Aarhus University, Aarhus, Denmark
2. Faculty of Organic Agricultural Sciences, Department of Agricultural and Food Marketing, Witzenhausen, Germany
Abstract
Publisher
Hogrefe Publishing Group
Subject
General Psychology,General Social Sciences
Link
https://econtent.hogrefe.com/doi/pdf/10.1027/1614-2241/a000018
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